With its innovative solidarity-based redistribution model, Boutique Immo is rethinking the real estate transaction process. urbaMonde is delighted to be among its partner organisations!
In Geneva, a new real estate agency is challenging the sector’s conventions. Boutique Immo offers an innovative model: donating 20% of the sales commission to an organisation of the seller’s choosing. An approach that combines real estate performance with social impact.
« By observing other sectors, such as finance, for example, we noticed that some professions have managed to reinvent themselves: the emergence of ethical banks, more responsible models, cooperative approaches aligned with contemporary values. In real estate, this evolution seemed far more timid, leaving a real gap in terms of meaning and impact », explain Déborah Moreno and Mariana Cerutti, the founders of Boutique Immo.
This innovative concept thus opens up new perspectives in a field often seen as detached from social issues. By enabling each transaction to generate a positive impact, Boutique Immo introduces an ethical and civic dimension to real estate, transforming an economic act into a lever for solidarity.
urbaMonde is particularly pleased to be among the partner organisations benefiting from this mechanism. This commitment is closely aligned with our mission: to support collaborative housing initiatives and decent, sustainable housing solutions for disadvantaged urban populations worldwide. Thanks to this partnership, each sale can make a tangible contribution to strengthening projects that promote social justice and innovation.
We had the pleasure of attending the Boutique Immo launch evening, a convivial event that gave us the opportunity to meet the team and learn more about their vision and commitment. This gathering confirmed the initiative’s potential to inspire other actors in the sector.
Approaches such as Boutique Immo’s demonstrate that it is possible to rethink existing models. By incorporating a logic of voluntary redistribution, they encourage a renewed sense of purpose in property buying and selling.
At Boutique Immo, « we wanted to reconcile performance and values, to place people back at the centre of the transaction, and to offer a model more in line with today’s expectations. […] We are convinced that today, clients, and particularly a new generation, are no longer looking solely for an efficient transaction, but also for an approach that aligns with their convictions ».
urbaMonde is delighted about this collaboration and hopes it will help strengthen the bridges between the real estate sector and the world of international solidarity.
